![]() ![]() ![]() After you have determined that your mark is unique, file a trademark application and pay the associated fee to register the trademark.If you don’t conduct a thorough search, you could potentially infringe on another mark. This ensures that your desired mark is available and not already in use by another party. Conduct a search of existing registered and pending trademark applications.Ready to register your trademark? Here’s a quick checklist to get familiar with the process: This signifies that the “common law” trademark or service mark has been adopted by the business. If you register your trademark with the United States Patent and Trademark Office (USPTO), this symbol is your designation and is used after your mark.īusinesses that have not registered their marks use TM for goods or SM for services. If you continue to file the proper paperwork and pay the necessary fees, the trademark is yours to keep as long as it is active. Your trademark also helps your brand build credibility with consumers and, best of all, the mark doesn’t expire. ![]() Once you have successfully registered your trademark, you can legally claim the mark and assert that your original ideas are unique to ensure nobody plagiarizes or copies your brand’s assets. While some entrepreneurs may choose to skip trademarking their brand’s assets, taking the time to do so is worth it for your business. copyright for brandingĭoes your business have an original phrase, logo, design, or tagline? Unique words, designs and symbols are considered to be trademarks, since these distinctive marks help differentiate your brand from competitors.įederal registration of a trademark means that you will need to pay a fee and do a bit of paperwork. Let’s take a look at defining trademarks and copyrights, the differences between the terms, and how they can benefit your business. copyright? Which one does your business actually need to file for - or do you need both?īefore you decide to register for one or the other, it’s important to understand what a trademark and a copyright can do for your small business. If you’re new to being an entrepreneur, it’s not uncommon to get the definitions of trademarks and copyrights confused with each other. ![]()
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